Meet the team
Our People
Managing Director
Tracey Mercer DIP CII
1996 has to be one of my favourite years; the music was good, the Spice Girls were roaring through the charts, although my beloved Take That split up, and I was devastated; life had to go on, 16-year-old Tracey was just starting her life journey and had to grow up, School was done and dusted. I started dating Craig (my Husband). I Left School and started my Career here at Smith Robinson. I began as the office Junior and started my own Apprenticeship journey. 27 years later, I’m the Managing Director and Shareholder of the company.
I am proud of all my achievements and successes when I look back at my journey, inside and outside of the company. I am incredibly grateful for the opportunities offered to me to help me carve my pathway to where I am today. One of my greatest achievements (besides my Family) is my incredible team, many of whom I have helped develop through our apprenticeship route. It makes me proud to watch them develop relationships with our customers and suppliers, and I know that if they believe and have the will, we can make anything happen with the right mindset. I think I am proof that it can pay off if you work hard and show passion and loyalty. I am living proof.
Away from work, I am Studying for my Advanced Diploma to achieve my A.C.I.I accreditation, and I am still happily married to Craig, and we have one son, Elliott, who is 21 years of age.
I love to socialise with my friends and can usually be seen dragging my Husband or friends around the latest bars/restaurants that have opened in our area. Our weekends typically consist of Food and Drink, music, the occasional club or live band and lots of shopping, and like most women, I have a wardrobe full of items still with the tags on. One of my passions is travelling and seeing new places. I get particularly excited. If I’m on my travels, I see a good door for those who know me well and understand this. Doors of Instagram is a favourite page of mine.
Email: tracey@smith-robinson.co.uk
Phone No: 0113 220 3279
Technical Manager
Wendy Kettlewell BA(HONS) FCII
I started my insurance career with Sun Alliance in Manchester in 1981 moving back to Leeds in 1984. I worked in various departments in both claims and underwriting, eventually specializing in Third Party Motor Claims and then liability and Professional Indemnity claims and obtaining the F.C.I.I. qualification. I have worked for Smith Robinson Ltd since 1997 in various roles including Account Executive. My role now is as a mentor to my colleagues providing technical knowledge and guidance as well as supporting our Apprentices. Personal interests: Away from work I enjoy time with family and friends, going to the theatre, watching sport, and reading.
Senior Broker and Operations Manager
Jessica Twitchett Cert CII
I joined Smith Robinson in August 2010 as an apprentice, straight out of high school. I quickly started my studies to become Cert CII and passed my exams in 2011. I am now currently studying to becoming DIP CII. Since starting I have worked alongside Tracey Mercer supporting her and her clients and remain in this position… just with more knowledge and experience! I now also split my time as Operations Manager. I enjoy working at Smith Robinson and love being around my Smith Robinson family. I currently work Tuesdays to Fridays, 9am-3am. I am a mother to 2 little girls who make my days at work feel like a mini break! Outside of work, I enjoy spending time with my family & friends, reading and going to the gym (sometimes!)
Email: jessica@smith-robinson.co.uk
Phone No: 0113 220 3283
Senior Broker and Broking Manager
Sarah White Cert CII
I started my insurance career at Aon Insurance straight out of school as a finance clerk paying contractors & suppliers. I then moved to Royal & Sun Alliance a year or so later to deal with household insurance claims, speaking directly to the policyholder which I really enjoy. I went through two redundancies due to them relocating their offices from Leeds to Halifax. I took voluntary redundancy as I just became a mother.
My employment with Smith Robinson Ltd started on 12th July 2011. I was an account handler for Paul Robinson (Managing Director/Owner of SR Ltd – at the time) I have progressed my role with the company, and I am now a senior broker and I have recently accepted an additional role as the broking manager. I meet and greet insurers whom we have agencies with and provide product information to the broking team. I enjoy solving problems and I am here to assist the team with their broking in line with DR&P group broking strategy.
I really enjoy customer contact, my skills in previous jobs have all been customer focused and I get a lot of job satisfaction from helping others and knowing the client is happy with our service.
My aspirations are to start my diploma and aim towards my ACII qualification in the next 5 years and progress through David Roberts and Partners whom Smith Robinson Ltd are a part of.
I enjoy keeping fit by traveling the UK and Europe in my 1997 T4 VW Campervan with my husband and my Cavalier King Charles Spaniel.
Email: sarah@smith-robinson.co.uk
Phone No: 0113 220 3278
Account Executive and Sales Manager
Daniel Hamer Cert CII
I joined Smith Robinson in September 2012 on a Business Administration Apprenticeship, after leaving High School. Following this, I moved into working as the Accounts Manager, then as a Broker and now work as an Account Executive. Outside of work, I love spending precious time with my family & friends, which consists of walks, watching soaps and going on spontaneous weekends away. I like watching & going to sporting events, predominantly Football (Leeds United & FC Halifax Town) & Rugby League (Halifax Panthers).
Email: daniel@smith-robinson.co.uk
Phone No: 0113 220 3282
Account Executive
Sam Dibb Cert CII
Boasting 11 years in the insurance sector, currently a Commercial Account Executive at Smith Robinson within the David Roberts & Partners group. I’m currently certified with CII and am diligently pursuing a DIP in the near future. Beyond my professional pursuits, I find joy in golf, support Leeds United, and creating memories with my family.
Email: sdibb@drpinsurance.com
Phone No: 07789 171 620
Account Executive
Le-Wayne Pinkerton Cert CII
Boasting over 18 years of experience in the insurance sector, currently serving as a Commercial Account Executive at Smith Robinson Insurance Brokers, part of the David Roberts & Partners group, providing tailored insurance solutions to businesses, ensuring they are adequately protected against various risks.
In addition to my professional pursuits, I am committed to continuous learning and development, currently pursuing a Diploma in Insurance (DIP) to further enhance my knowledge and skills in the field. Outside of the office, I find joy in creating cherished memories with my family and I am an avid sports enthusiast, particularly fond of football, golf, and rugby. I am a supporter of Liverpool FC.
Email: lpinkerton@drpinsurance.com
Phone No: 07969 124 333
Senior Broker
Madiha Tamoor
Having joined Smith Robinson in January 2023, I have recently been nominated for Women in Insurance Awards 2023 Rising Star Nominee. I have over 13 years of Commercial Insurance experience. I expertise in offering tailored made coverage insurance solutions, effective communication, and offer invaluable advice for large corporate clients to small business owners. I’m committed to excellence, personal growth, and building strong relationships, making me an invaluable asset to the team. My goal is to simplify the often-complex world of commercial insurance and empower you to make informed decisions that safeguard your assets and mitigate risks.
Outside of work, I enjoy exploring new places and indulging in great food, especially Chinese.
Email: madiha@smith-robinson.co.uk
Phone No: 0113 220 3274
Trainee Broker
Lindsey Hardcastle
Email: lindsey@smith-robinson.co.uk
Phone No: 0113 252 3222
Head of SME
Linda Metcalfe
I originally joined General Accident from school at the age of 16 dealing with Personal Lines until starting a family in 1996. I then worked part time at a local Brokers until they sold their business to Smith Robinson Ltd, who also inherited the staff, in May 2017 and became part of the Smith Robinson family. (Sometimes preferable to the one at home! ) I now handle the SME portfolio.
Hobbies: I enjoy socialising with friends and family and holidays, usually spent in Devon with the occasional break abroad in the sun! Family time, drinks time and because of family time more drinks time.
Email: linda@smith-robinson.co.uk
Phone No: 0113 220 3273
Broker
Kelsey-Jo Ella Cert CII
I started at Smith Robinson in May 2019 as an apprentice as I wanted to try a new job that I had interest in. I am a Broker, and I recently achieved my Cert CII qualification. I enjoy my job at Smith Robinson as I am working with clients daily to take care of their needs and requirements which is something I have always been passionate about. I am expanding my knowledge further into the insurance sector with more in-depth commercial policies which allows me to become better within my job every day. I also have a big involvement with my colleagues who are apprentices to try encourage their development within the insurance sector too. As I have now achieved Cert CII qualification, I hope to move onto achieving the DIP qualification. Out of work I spend most of my time with my little family and friends where I enjoy going to restaurants, enjoying cocktails, shopping, and walks. I also enjoy going to a lot of festivals which I plan to continue to do. As well as socialising, I have recently achieved my personal goal of buying my own house which I have enjoyed renovating to make it into my home.
Email: kelsey@smith-robinson.co.uk
Phone No: 0113 220 3284
Broker
Rebecca Thompson Cert CII
I have been at Smith Robinson since 2018 when I started as an apprentice and have been with the amazing team ever since. I am now Cert CII qualified after passing my exams in 2021. I absolutely love helping our amazing clients, new and existing and working alongside my Smith Robinson family daily. In my free time I enjoy spending time with my girls, shopping and going for drinks and of course, holidays…like every girl in their 20’s. I also love spending quality time with my lovely family and gorgeous ginger cockapoo, Maple.
Email: rebecca@smith-robinson.co.uk
Phone No: 0113 220 3271
Broking Assistant
Poppy Haines
I started at Smith Robinson in July 2022 as an apprentice, after leaving school. I am currently a trainee broker, and I am working towards my Cert CII insurance qualification.
I enjoy increasing my knowledge on all different aspects of insurance and have the wants and needs of clients in my best interest. I also love working alongside my Smith Robinson family. I hope to complete my Cert CII and advance my knowledge. In my spare time, I enjoy spending time with family and friends, shopping and taking trips.
Email: poppy@smith-robinson.co.uk
Phone No: 0113 220 3272
Apprentice Account Handler
Logan Skippins
I joined Smith Robinson in July 2023 as an apprentice as I wanted to try a new challenging job that I had an interest in. I am an Apprentice Account Handler and currently working towards my Cert CII. I enjoy my job at Smith Robinson as I work with clients daily to care for their needs and requirements. I am expanding my knowledge within the insurance sector which allows me to become better in my job every day. In my spare time, I like running, going to the gym, and watching the greatest team in Manchester play football… Manchester United.
Email: logan@smith-robinson.co.uk
Phone No: 0113 252 3222